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SHA Metrics delivers data-driven marketing solutions to healthcare startups and enterprises, empowering brands to achieve accelerated growth and improve healthcare outcomes. Our growth strategies leverage data to understand your unique audience and position your brand to address their pain points with innovative, targeted media campaigns.
With two decades of experience, we understand what it takes to help businesses make an impact. We build results-driven marketing campaigns, with a focus on creative solutions to drive real business growth. Our process is designed to empower your brand and outfit your business with the marketing tools needed to succeed. Talk to us today about how we can support your growth, limit your turnover, and put you on a solid track to success and profit.
Through data analysis and discovery, we gain a clear understanding of your business needs and objectives. Our mission is to uncover potential gaps and opportunities, and to offer a customized project plan that enables you to achieve results quickly and efficiently.
We have the expertise required to navigate the complexities of the healthcare market. Whether your target audience consists of patients, healthcare providers, or consumers, our deep understanding of trends, regulations, and best practices enables us to develop tailored strategies and solutions that align with your goals to deliver measurable results. We have worked with organizations across the healthcare industry, including:
Data-driven marketing is a strategy that uses quantitative information you've gathered about your consumers to inform your marketing and communication tactics.
While traditional marketing methods relied on safe assumptions or what worked in the past, data marketing is based on quantifiable fact— your consumer data. Your untargeted marketing campaigns built on educated guesswork aren't sustainable. With the right resources and tools, you're marketing efforts can reflect what you know to be true.
The process is simple. Combining consumer data collected by your business with third-party sources that offer information about your customers’ lifestyles, interests, and behaviors, you're able to tailor the perfect marketing campaign to reach your target audience.
Working with an incomplete dataset means you're working with an incomplete picture of your audience, any insights will be too skewed to do you any good. On the other hand, you might be collecting too much data with no organizational structure in place, creating analysis paralysis.
Think big and start small, focusing on two aspects of data to inform your strategy: collecting data and processing data.
As far as a data collection, there are two key sources to keep in mind:
Once you’ve collected your data, you have to process it. This mass of raw, unorganized data will do little to help your brand’s marketing strategy and even worse, send you in the wrong direction if it's not interpreted accurately.
Data hygiene is the practice of ensuring that all the data you collect is correct and error-free. It involves fixing incomplete, incorrect, and duplicate entries so that you have one complete and accurate entry for each point of data in your system. The process begins with conducting an audit of your databases and addressing key issues. Only then can you create clear processes to follow preventing any issues from arising going forward.
Marketing metrics are essential tools that help organizations measure and evaluate the effectiveness of their marketing strategies. These metrics provide valuable insights into consumer behavior and preferences, campaign success, and overall marketing performance. Understanding and tracking your key metrics will help you achieve your marketing goals. Tracking the right marketing metrics can help you:
•Measure Campaign Success
•Understand Consumer Behavior
•Identify Opportunities for Improvement
•Make Data-Driven Decisions
•Measure ROI
Check out the Resource Hub or subscribe below for more information to help guide you on your data-driven journey.
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